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Americans Demand Indulgence by the Pintful
Healthy Choice Introduces New Premium Low Fat Ice Cream Pints

OMAHA, Neb., August 27, 2002

Americans won't budge on taste when it comes to ice cream, one of their top five snacks.1 Consumers today crave more indulgent flavors and fun from the freezer case. More than 98 percent of U.S. households eat ice cream with the average American consuming more than 60 pints of ice cream per year.2

As America's love affair with ice cream intensifies, innovations in the ice cream category – from decadent ingredients to fun, unique flavor names – have consumers demanding more from their ice cream. To satisfy this desire and the nation's taste buds, Healthy Choice®, a brand of ConAgra Foods, introduces a new line of Premium Low Fat Ice Cream Pints in select markets that taste so indulgent, not just any name would do:

  • Brownie Bliss – Chewy brownies in low fat chocolate ice cream
  • Chocolate Cherry Mambo – Cherries and chocolate chunks in low fat cherry ice cream
  • Crazy for Caramel – A buttery caramel swirl in low fat caramel ice cream
  • Double Karma – Caramel and fudge swirls in low fat vanilla ice cream
  • Happy Together – Chocolate chunks with caramel and marshmallow swirls in low fat chocolate ice cream
  • In the Beginning – Low fat vanilla bean ice cream
  • Jumpin' Java – Almonds and fudge swirls in low fat coffee ice cream

"We know that consumers want great taste and nutrition," said Ken Colnar, director of marketing for Healthy Choice Ice Cream. "Our new Healthy Choice Pints taste so rich and creamy, you won't believe they're low in fat, and the fun names make the experience even more enjoyable."

All seven flavors contain only 2 grams of fat and score three or less points on the Weight Watchers® POINT® Exchange System3 per serving. Healthy Choice Premium Low Fat Pints, with their contemporary packaging, fun names and great taste, are available in select markets.

"ConAgra Foods recognizes the growing consumer demand for innovative products that taste great and meet the needs of consumers," said Colnar. "We are committed to providing consumers with the ground–breaking products they want and love."

Healthy Choice, a brand of ConAgra Foods, first came to the market as a line of frozen dinners in 1989. It is widely credited for pioneering the development of healthy–positioned foods in the marketplace. More than 200 Healthy Choice items can be found in nine segments across the grocery store. To learn more about the many Healthy Choice products available today, visit www.healthychoice.com.

ConAgra Foods (NYSE: CAG) is one of North America's largest packaged food companies, with a strong presence in consumer grocery as well as restaurant and foodservice establishments. ConAgra Foods' consumer brands include: Hunt's, Healthy Choice, Banquet, Armour, Bumble Bee, Louis Kemp, La Choy, Lunch Makers, Knott's Berry Farm, Wesson, Country Pride, Blue Bonnet, Kid Cuisine, Parkay, Reddi–wip, Cook's, Butterball, ACT II, Slim Jim, Eckrich, Chef Boyardee, Orville Redenbacher's, PAM, Snack Pack, Van Camp's, Peter Pan, Hebrew National, Gulden's, Pemmican, Brown 'N Serve Sausages, Swiss Miss and many others. For more information, please visit us at www.conagrafoods.com. © 2002


Notes:

1PARADE Magazine, What America Eats, 2001 - 2002

2Ohio Department of Agriculture, 2001

3Weight Watchers® and POINTS® are registered trademarks of Weight Watchers International, Inc. The points provided here were calculated by ConAgra Foods based on published Weight Watchers information and does not imply sponsorship or endorsement of those points or of Healthy Choice® products by Weight Watchers International, Inc.

For more information, contact:
Katie Scrivano
Dome Communications
(312) 467-0760 Ext. 246